KOREAN | ENGLISH

Brand identity

Pure crystal of a wise person, LUCID HAUS

LUCID reminds a glittering jewel, clean and transparent water drops and a smart and wise person.
LUCID is a brilliant and pure crystal which only a smart and wise person like you can have.

LUCID HAUS BI
Main Color
  • PANTONE 261 C
    C:55 M:100 Y:0 K:45
    R:65 G:0 B:70

  • PANTONE 7540 C
    C:0 M:0 Y:0 K:70
    R:75 G:75 B:75

  • PANTONE 7499 C
    C:50 M:0 Y:10 K:0
    R:255 G:240 B:200

Sub Color
  • PANTONE 2573 C
    C:30 M:45 Y:0 K:0
    R:175 G:125 B:190

  • PANTONE 7540 C
    C:0 M:0 Y:0 K:40
    R:153 G:153 B:153

  • PANTONE 7499 C
    C:0 M:0 Y:10 K:15
    R:217 G:217 B:217

LUCID AVENUE, a paragon of creative and innovative living space

LUCID AVENUE is the family house brand of DAELIM D&I's which build creative and innovative living spaces.
It has the form of a roof which touches the sky with bright sunlight on it and it describes the completion of living spaces in Korea.

LUCID AVENUE BI
Main Color
  • PANTONE 1665 C
    C:3 M:85 Y:90 K:45
    R:233 G:78 B:49

  • PANTONE 7540 C
    C:0 M:0 Y:0 K:70
    R:75 G:75 B:75

Sub Color
  • PANTONE
    Warm Gray 2 C
    C:3 M:3 Y:6 K:7
    R:215 G:210 B:203

  • PANTONE
    Warm Gray 2 C
    C:6 M:7 Y:10 K:11
    R:203 G:198 B:188

  • PANTONE
    Warm Gray 2 C(30%)
    C:0 M:1 Y:2 K:3
    R:246 G:242 B:238